Panasonic is officially jumping on the customer experience bandwagon. They are bringing a small customer experience company called CyTrack on board, who offers an entire suite of contact solutions that provide companies with insights and system performance reports, service levels and staff efficiency, and omnichannel support for customers looking to voice their concerns via SMS, chat, and voice tools. Also, this partnership aims to empower businesses to respond to their customers quickly through multiple channels by offering a seamless integration between CyTrack’s customer experience technology and Panasonic’s business communication servers. This partnership continues to prove that customer experience is a significant trend in 2018 for businesses of all sizes. We’re going to break down what’s happening with this new partnership because a better customer experience often results in higher revenue and more potential for new and repeat customers.
EmailGiving customers the option to email companies directly is a great way to improve customer experience. Just about every company offers this, but it’s also easy for large companies like Panasonic to lose track of all the emails they receive. Companies that prioritize this channel via helpdesk CRM software can increase the odds of responding to each ticket based on when a customer reaches out via email. I think it’s safe to say that most people who email big companies like Panasonic do it with the understanding that no one is actually going to see it, so when companies respond on the same day, it shows they truly care.