What is Zoho PageSense?A/B testing is not new, but emphasizing the significance of it is important in the age of customer experience. A/B testing is used to compare two different versions of the same webpage to determine which one performs better, helping businesses test specific variables of their website to ensure customers are taking full advantage of what’s in front of them. Tests can include button placement, headlines, calls-to-action, and images. What Zoho PageSense does differently is that it makes performing these tests easier by not requiring users to manually change any coding themselves. This is ideal for the SMB owner who might not be tech-savvy or have the money to hire a developer. One feature that really jumps out is a heatmap, which will show businesses where and how customers are interacting with the website in real-time. This, along with A/B testing, will give businesses the best insight into what works and what doesn’t. If there’s a new button they think will encourage customers to buy a new product, they can actually see how long it takes for customers to find the button and then click on it. Another feature, similar to heatmaps, that also jumps out is a scrollmap, which helps show how far visitors scroll down a web page. This is useful in terms of where to place key website elements. It doesn’t matter how many features are included in a website; if a visitor can’t find it, there’s no point in having it. That’s not good when A/B tests show that the button has potential to increase revenue.
What is Zoho Flow?Zoho Flow is a powerful workflow tool businesses can use to tie their Zoho and third-party apps they use together seamlessly. There are over eighty third-party apps that integrate with Zoho Flow, including major ones like Slack, Google Apps, sales CRM software like Pipedrive, Capsule, and Base, social media, and Asana. This helps create a more positive user experience for businesses already using these apps by giving them the ability to see how each one is used in day-to-day business without having a million windows open. When businesses can see the entire workflow in one organized place, they can determine what’s essential, what’s not, and make significant changes that will ultimately improve customer experience. The great thing about Zoho Flow is that no coding is required, again helping businesses that don’t have dedicated developers. Instead, they offer a drag-and-drop feature, making it easier to implement however many changes are needed to get the perfect workflow. One feature that makes Zoho Flow such a powerful tool is the ability to collaborate on workflows with other team members. Agents can now help each other by either simplifying each other’s workflows by adding or removing apps that are or aren’t important. These workflows can also be accessed in a dashboard that allows users to analyze and showcase contact data reports that determine which workflows are most effective.
What’s New in Zoho Sites?Zoho Sites is focusing more on customization, giving users more layout templates, elements, dynamic backgrounds, and pop-ups. In order to provide customers with a better customer experience, businesses need to give their agents a better user experience by providing them with the proper tools. Zoho Sites helps businesses create powerful websites with clean layouts and SEO tools to make them more visible online.
What these changes imply is that customization is a powerful tool and trend for business software in 2018. When providers have limited options that offer little customization tools, websites, forms, emails, and pop-ups come up as robotic and impersonal. Customers are looking for more personalized experiences with businesses; they want to believe businesses aren't only after their money. Having a dynamic website where information is easy to find is a great first step.