HubSpot just announced a partnership with Google Cloud, extending their cloud-based services to their international customers while enhancing their already-existing partnership with Google. HubSpot users already have access to powerful Google integrations such as AdWords, Calendar, Gmail, Drive, and Docs. This deeper partnership with Google is significant for a number of reasons. Cloud-based CRM software is a major business trend. More and more providers are switching their services over to the cloud to offer their users more security and reliability, lower costs, and easier access to data. According to Cision PRNewswire:
“The HubSpot product is made up of over 5,000 microservices, including AI and machine learning infrastructure, behind static front end apps. HubSpot's product team updates these services and apps more than 1,000 times a week on average, constantly improving the performance and customer experience of HubSpot's products.”Moving to the Cloud makes the most sense for HubSpot because of how large Google’s reach around the world is, and because HubSpot’s base continues to grow at a rapid pace. This ensures that every customer, regardless of where they live, receives the same quality standards as each other.