ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation and CRM on G2.com and is the 2020 Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.
Intended Customers Businesses of all sizes
Free Trial 14-Day Free Trial
All Available Plans & Services ActiveCampaign offers four subscription tiers: Lite, Plus, Professional, and Enterprise. Each plan has flexible pricing based on your number of contacts. Users can subscribe to month-to-month plans with no contract or setup fee and the ability to cancel anytime. Paying upfront for an annual plan yields a 15% discount, and non-profit organizations are eligible for a further 20% discount.
|Number of Users||Up to 3||Up to 25||Up to 50||Unlimited|
|Unlimited Email Sending||Yes||Yes||Yes||Yes|
|Chat & Email Support||Yes||Yes||Yes||Yes|
|CRM w/ Sales Automation||No||Yes||Yes||Yes|
|Contact & Lead Scoring||No||Yes||Yes||Yes|
|Custom User Permissions||No||Yes||Yes||Yes|
|Custom Mailserver Domain||No||No||Yes||Yes|
|Dedicated Account Rep||No||No||Yes||Yes|
|Free Design Services||No||No||Yes||Yes|
|Free Social Data||No||No||Yes||Yes|
ActiveCampaign offers an Enterprise plan but its features, pricing and subscription model is all geared towards small to midsized businesses. The platform offers considerable functionality, especially for its price, a highly intuitive user interface welcoming the uninitiated, helpful notifications to build properly-functioning workflows and the ability to subscribe or cancel your plan with no setup costs or termination fees. The cheapest plan, Lite, can be used for up to three users for only $9 per month - far below any other marketing automation vendor. ActiveCampaign also offers a free trial, which many of its rivals in the marketing automation space don’t do. All that points to a solution that aims to ease users into marketing automation.
What about the quality of features? As mentioned, they’re useful for the price, but they can accomplish a fair bit in their own right. ActiveCampaign’s email marketing and newsletter features include a drag-and-drop interface, email triggers, templates, image hosting, A/B testing, dynamic content and responsive design. Contacts and leads can be segmented by contact data, campaign interactions, website activity and demographic information for targeted campaigns and automations. ActiveCampaign also tracks email and website activity for real-time interaction insights and reports for trends and campaign performance.
The marketing platform includes a CRM with sales automation. The CRM includes an activity timeline, drag-and-drop sales pipelines, contacts’ profiles augmented with social and behavioral data and automations. ActiveCampaign offers integrations with over 300 third-party applications ranging from CRMs, developer tools, content management, analytics and more. Its Plus and Enterprise plans offer one-on-one training and in-depth onboarding and its online resources include a knowledge base with training articles and video guides and community forums. Overall, ActiveCampaign is a credible, capable marketing automation solution at an astonishingly fair price. Whether you’re a marketing newbie getting your feet wet or an established business seeking a scalable, low-cost yet nimble and powerful tool, ActiveCampaign delivers the goods and helps you along in a format anyone can understand.