Provider Overview: Campaign Monitor offers simplicity, powerful email marketing, automation, and online surveys that help growing businesses. They deliver technology that solves complex problems in a beautifully uncomplicated way. Campaign Monitor has a team of 250 people in twenty different cities. Their US base is in San Francisco, but their heart is in Sydney, and their newest office is in London.
Intended Customers: Small and medium-sized businesses; however, they offer price plans for companies looking to send more than 50,000 emails at a time. More specifically, Campaign Monitor mentions retail, nonprofits, travel and hospitality, and entertainment businesses on their website.
Free Trial: It’s free to set up an account and create a campaign. But to send to more than five subscribers, you’ll need to choose a plan.
Free Version: No, but it’s free to set up an account and create a campaign.
Features Included in All Plans:
Additional Features:
Email Marketing: Use the drag-and-drop email builder and pick from hundreds of professionally-designed templates. Make them your own for a completely branded email campaign that looks great on all kinds of mobile devices.
Marketing Automation: Use their new and unique visual journey designer to create more timely emails that keep your audience engaged, and automatically drive revenue.
Contacts and Segmentation: Campaign Monitor allows your business to send personal, hyper-targeted messages delivering the right information to the right audience on schedule.
Rich Behavioral Data: Coming soon: Capture behavioral data to build better customer segments. It’s the easiest, most effective way to create one-to-one relationships with your customer so you can exceed your business goals and drive more revenue.
Signup Forms: Use signup forms to build your audience and introduce yourself to new customers. From your website to your store, Campaign Monitor’s tools allow you to do it all from wherever you are.
Analytics: Campaign Monitor offers a full analytics suite that gives your business an aggregate view into the performance of your overall email marketing program — including geography, acquisition and engagement per campaign. You’ll get actionable insights on how to improve your strategy.
Apps and Integrations: Campaign Monitor has 250-plus, pre-built integrations you can use to connect to your business’ 3rd party apps like Salesforce, Magento and Wordpress.
Transactional Email: With Campaign Monitor, you can ensure that even your transactional emails are on brand and just as highly optimized as your regular marketing emails.
All Available Plans & Services:
| BASIC | UNLIMITED | PREMIER |
| $9/MONTH/500 PEOPLE | $29/MONTH/500 PEOPLE | $149/MONTH/500 PEOPLE |
| Send 2,500 emails to 500 people | Send unlimited emails to 500 people | Send unlimited emails to 500 people |
| Basic email support | Priority email support | Priority phone and email support |
| All core email marketing features | All core email marketing features | All core email marketing features |
| Insights analytics suite | Insights analytics suite | Insights analytics suite |
| Basic marketing automation | Advanced marketing automation | Advanced marketing automation |
| Access to deliverability experts | Access to deliverability experts | |
| Unlimited inbox previews | Unlimited inbox previews | |
| Unlimited spam testing | Unlimited spam testing | |
| Time zone sending | Time zone sending | |
| Send time optimization | ||
| Advanced link tracking | ||
| Template management for teams | ||
| Customer Success Manager |
NOTE: Campaign Monitor offers different pricing and plans based on the size of your business. All that changes is the number of seats, and pricing respectively, so we focused on a 500 seat SMB. You can see further pricing here.
Help & Support Options: Contact their award-winning support team any time, day or night, and one of their email marketing and automation experts will get back to you with all the answers you need.
Awards & Recognitions:
Campaign Monitor is an email marketing provider for businesses who are primarily looking for versatility and easy-to-use customization tools. Integration also plays a significant role in Campaign Monitor’s recent success. They’ve won awards and have been recognized by Companies such as Forbes, Fortune, and Bay Area News Group, solidifying their presence around the world as a great option. With that being said, their features are mostly standard, with some providers offering the same things: click-and-drag design tools, custom templates, marketing automation, and CRM integrations. What stands out is the number of pricing options to choose from, their interactive website, and ability to cover such a wide range of businesses. Campaign Monitor’s features are integration-based and allow businesses to customize and operate their own professional email marketing campaign with ease. They offer tons of templates for businesses to choose from, which will provide them with their own unique look. Personal and professional looking emails designed as if they are precisely targeting each customer will give business owners a good chance to establish new connections, maintain strong relationships with their existing customers, and coordinate the timing of significant announcements. Some of these integrations include Shopify, SalesForce, WordPress, Google Analytics, and Facebook. Business owners of all types will be able to afford Campaign Monitor’s services. You choose your plan based on how many people you imagine your business emailing. The choices are 500, 2,500, 5,000, 10,000, 15,000, 25,000, and 50,000+. The higher the number, the more emails you can send, with their most basic plan costing a mere $9 a month. These prices seem to benefit small and medium sized businesses because even their premier plans cost significantly less than other places. Campaign Monitor states on their website that they specialize in retail, nonprofits, travel and hospitality, as well as the entertainment businesses, while most providers do not make a point of mentioning what kind of business is best suited for their services. The fact that they do should show business owners how confident Campaign Monitor is in their product offering. The number of recent awards they’ve won, particularly for customer service and being a top company to work for, proves this point further. Their website is also very easy to navigate. Business owners can find a list all their features, tables breaking down the pricing plans, an extensive FAQ and support page, and demos showing how to use key features, solve certain problems, and highlighting the click-and-drag tool. Overall, Campaign Monitor is a good email marketing option for small and medium sized businesses. Their features don’t seem to stray to far from the norm, but their recognized customer service, their international accessibility, and low prices make them a tough option to pass up. If customization is a top priority for your business, this is a great service to choose from. The number of email templates they provide will keep your business looking up-to-date. If integration is important for your business, Campaign Monitor is compatible with over 250 third-party apps, websites, and CRM software. The significant range of pricing options make this a choice for businesses beyond the ones mentioned on their website. Campaign Monitor is an option that needs to be considered.