Provider Overview

VerticalResponse, a subsidiary of Deluxe Corporation, helps grow your business and connect with your customers wherever they are. Their full suite of online tools lets you do all your marketing – email, social media, mobile and more – easily from one account.  

VerticalResponse Pricing and Services

Intended Customers: Small businesses and medium-to-large-sized businesses.

Free Trial: VerticalResponse offers a free trial.

Free Version: Vertical Response offers a free version where you can send 4,000 emails per month to up to 300 contacts.

Features Included in All Plans:

  • Easy-to-use email editor
  • Contact list management
  • Basic reports & analytics
  • Send automated emails to new contacts
  • HTML editor
  • Customizable, mobile responsive templates
  • Award-winning email customer support
  • Facebook & Twitter sharing
  • Access to image library
  • Create and publish a stand-alone Landing Page

Additional Features:

Easy-to-use Editor: Choose a template to customize based on the type of email you want to send. Add, delete, move or modify pre-formatted content blocks to fit your business’ needs. You’ll have a responsive email campaign ready to send in minutes, no coding or design experience needed.

Automated Follow-up Emails: Send an automatic follow-up email to those who missed your first message. Simply create a new subject line and determine when you want the email resent.

Autoresponders and Email Series: Automate email campaigns to welcome new subscribers, nurture relationships and maintain interest. Analyze results and optimize campaigns with real-time reporting.

Advanced Reporting: Get deep insights into how your subscribers open your email campaigns, where they click, which devices they use, where they’re located and more. Use Advanced Reporting to compare, customize and get the best results from your campaigns.

Landing Page Creator: The Landing Pages creator enables your business to build attractive stand-alone webpages that complement your email campaigns, and are optimized to increase sales.

A/B Testing: Use A/B testing to determine which of your subject lines get better results. Find out how different elements of a subject line can impact open rates. Test specific words, appeal to different values or experiment with length.

Integrations: Integrations with Salesforce, Magento, Shopify and many other tools ensure your business can keep contacts and lists in sync across apps, without writing any code.

Scheduling: Send your emails and social posts immediately, or schedule for later. Create them whenever it’s convenient for your business.

Preference Center: Decrease unsubscribes by giving your recipients control over which lists they’re on. When you mark lists as “public,” they can choose what types of emails they want to receive.

Developer API: Their new REST API allows your business to easily integrate their award-winning email marketing capabilities into your workflow! List management and campaign creation/launch and social features are all available via their API.

Non-profit Program: VerticalResponse knows your budgets are tight, so if you’re a 501(c)(3) organization, they’ll give your business 10,000 email credits per month for FREE! Or, get 15% off a monthly subscription plan.

All Available Plans and Pricing:

Send 4,000 emails per month to up to 300 contacts for freeFor businesses needing to send unlimited emailsFor businesses that need automation and advanced campaign reportingFor businesses needing expert guidance with their campaigns
Never expires No credit card neededStarting at $11/mo Price based on your email list sizeStarting at $16/mo Price based on your email list sizeStarting at $196/mo Price based on your email list size
All core features* of the VerticalResponse platformIncludes everything in Free plan Plus...Includes everything in Basic plan Plus...Includes everything in Pro plan Plus...
 Send unlimited emailsAnalyze campaigns by engagement, device, browser, domain & geographyWork with an expert campaign strategist who will create and send emails for you
 Send automated follow-up emails to contactsSee heat maps of where your contacts are clickingReceive 1 expert-created promotional email per month
 Award-winning phone and live chat customer supportAutomate campaigns with autoresponders and email seriesReceive 1 expert-created newsletter email per month
 Remove VerticalResponse logo from your emailsOptimize campaigns with subject line testingReceive 8 expert-created social posts per month
 Create & publish multiple Landing Pages Receive tailored reports and suggestions for optimization

*You can find the core features here.

Help & Support Options: There is an FAQ page on VerticalResponse’s website along with a number to speak to Live Support. You can call: 1-855-333-1055, Monday - Friday: 6 a.m. - 5 p.m. PST. You can also chat with support Monday - Friday: 6 a.m. - 5 p.m. They have a link to email them on their support page, as well as a feedback page. If you wish to ask VerticalResponse any other questions you can ask here.

Awards & Recognitions:

  • 2014 Best in Biz Award: Small or Medium Business Service of the Year
  • 2014 Best in Biz Award: Marketing Department of the Year
  • 2014 Silver Stevie Award for Women in Business Award: Employee of the Year – Kim Stiglitz
  • 2014 Silver Stevie Award for Women in Business Award: Woman of the Year – Kim Stiglitz
  • 2014 Web Marketing Association Standard of Excellence WebAward: Email
  • 2014 Web Marketing Association Standard of Excellence WebAward: B2B
  • 2014 Web Marketing Association Standard of Excellence WebAward: Application Service Provider
  • 2014 Top 100 Small Business Influencer Awards – Small Business Influencer Champion – Janine Popick
  • 2014 Intl. Academy of the Visual Arts W3 Award: Website Features/Structure & Navigation
  • 2014 Intl. Academy of the Visual Arts W3 Award: General Website/Web Services
  • 2014 Silver Stevie Award for American Business Award: Best New Product/Service
  • 2014 Silver Stevie Award for American Business Award: Company of the Year
  • 2014 Gold Stevie Award for American Business Award: Best Writing/Content
  • 2014 Bronze Stevie Award for Best New Product or Service of the Year – Marketing/Public Relations Solution
  • 2014 Silver Stevie Award for International Business Award: Customer Service Department of the Year
  • 2014 Gold Stevie Award for International Business Award: New Product or Service Introduction of the Year
  • 2014 Gold Stevie Award for International Business Award: Company of the Year

Editor’s Bottom Line of VerticalResponse

VerticalResponse is an email and social media marketing provider who received tons of recent awards in 2014 for categories like company of the year, best new product or service, and best writing/content. They are a low-priced option making them a suitable choice for any kind of business owner. One thing that really stands out from other email marketing providers is the amount of features they list on their website. VerticalResponse focuses on customization, integration, and automation. They have a Landing Page creator to complement your business’ email campaign by allowing business owners to create their own professional-looking web pages that will generate sales. Their automation features like autoresponders, automated follow-up emails, and automated email series’ save businesses time while analyzing data to ensure sales continue to grow and existing customer relationships are maintained. Their integration features are good for businesses that work with Salesforce, Magento, and Shopify, to name a few. Their prices have very low starting points. Like other email marketing providers, VerticalResponse determines how much business owners pay based on how many people they intend to email and how many features owners would like to have included. Unlike other email marketing providers, VerticalResponse offers a free version that never expires and comes with all the core features which are listed below the pricing chart on their website. With their Pro+ option, business owners have the unique ability to sit down with a campaign strategist and receive expert-created newsletters, promotional emails, and social media posts. With these prices, all kinds of businesses looking to upgrade their email marketing system or begin using one for the first time can take advantage of VerticalResponse. Overall, VerticalResponse is an easy-to-use email marketing service for businesses of all types. Their prices remain low, their features are unique and integrate with CRM software, their customization and automation features make life easier for business owners, and help can be found if needed from a variety of ways. They’ve won numerous awards for being one of the top email marketing providers in the country, and their talent is recognized even on an international level. Although the prices have low starting points, it doesn’t meant that that is what you’re going to pay each month. If you’re considering VerticalResponse, be aware of what your needs are before you commit to a plan. No matter what plan you choose, your business will have plenty of features to work with and make your email marketing campaigns much more effective.

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