Provider Overview

Pipedrive was founded in 2010 by Timo Rein, Urmas Purde, Ragnar Sass, Martin Tajur and Martin Henk. Experienced with direct sales, the original team sought to create a CRM platform that responded to the needs of salespeople. The result was Pipedrive, an easy-to-use sales CRM intended “for small teams with big ambitions.”

In 2011, Pipedrive joined AngelPad, a startup incubator located in San Francisco. As of 2016, Pipedrive serves over 30,000 companies worldwide, and has raised over $14.2 million in seed funding from various venture capital firms.

Currently, Timo Rein and Dominic Butera serve as co-CEOs.


Pipedrive Pricing and Services


Intended Customers

Small to Midsized Businesses

Free Trial

15-Day Free Trial on Silver Plan


  • Contact Management
  • Visual Sales Pipeline
  • Deal Management
  • Webhooks
  • Activity Management
  • 2-Way Email Integration
  • Email & Live Chat Support
  • Google, Email Marketing & Zapier Integration
All Available Plans & Services

Pipedrive offers month-to-month and annual subscriptions. Prices are available on their site in both US dollars and Euros.

Billed Annually$10$21$63
Billed Monthly$12$25$63
Full Sales Management FeaturesYesYesYes
Live Chat and Email SupportYesYesYes
Smart Email BCCYesYesYes
Native Integration, API AccessYesYesYes
Storage per User2 GB per User5 GB per User100 GB per User
2-Way Email SyncNoYesYes
Phone SupportNoNoYes
Dedicated HostingNoNoYes
Advanced User ManagementNoNoYes

Editor’s Bottom Line of Pipedrive


Pipedrive is a capable sales CRM with contact, deal and activity management tools. Like many similar platforms, Pipedrive provides a visual sales pipeline with a drag-and-drop interface. Users are able to create multiple pipelines with customized stages - custom number of stages, custom names, the option to indicate whether a deal is “rotting” or not. Users can define goals over pipelines per user and import data from a wide number of others CRMs or from a CSV or XLS file.

Pipedrive’s mid-tier plan provides two-way email integration - a highly useful feature removing the need to manually attach an email logging string to the BCC field of external correspondence to include it into the CRM (which Silver plan users must do). Logged emails are automatically attached to relevant contacts, organizations and deals. Contact, Organization and Deal profile pages show an activity timeline with the ability to update details, take notes, add activities, send emails or upload files. If your company requires call logging and tracking, you are out of luck; Pipedrive doesn’t currently offer call integration, whether out of the box or through third party applications.

Pipeline does offer pipeline statistics over time periods (both built-in and custom), user activity reports, as well as visual reports on the numbers of deals, value of deals, deals by pipeline stage as well as a variety of filters. It also includes a live dashboard of deal activity. These are all available on the lower tier (Silver) plan; the Gold plan introduces two-way email sync and increases cloud storage per user. The Platinum plan introduces phone support, dedicated hosting and significantly increased storage per user (from 5GB to 100GB) while advanced user management tools expected in a rollout soon.

Pipedrive doesn’t offer many native integrations with third party applications out of the box. It integrates with Google Apps, Google Maps, MailChimp, Trello, Yesware and Zapier. Pipedrive also doesn’t offer internal, logic-based automations, but its Zapier integration can accomplish quite a bit along with the use of webhooks.

Pipedrive offers a clean user interface, intuitive controls and a carefully curated list of features that provide essential contact, deal and activity management while avoiding the bloat of an over-featured platform. Their mid-tier plan ($21 per user/month, billed annually) is quite affordable for such a clean design, so if you don’t require certain functions - notably call logging - Pipedrive offers a useful platform to manage sales activity and track agent performance. It’s a well-designed application without a ton of features, but it’s good at what it does and it won’t break the bank. If that fits your needs, it’s definitely worth a free trial.

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